One of the most important stages of optimisation of a site — collection of retrieval inquiries (keywords) on which the potential client through retrieval systems quits on pages of your site.

Selection of keywords occurs several paths:

- The resource of the customer is parsed;
- Resources of the nearest competitors are studied;
- The data of statistical tools of retrieval computers is considered.

«The semantic kernel» inquiries on which further advancement of a site is carried on is as a result selected.The first stage of optimisation is an estimation, in what directions the site is ready to move ahead in retrieval systems, and how much it corresponds to initial schedules.

Also at the given stage if it is necessary, paths with which subject possibilities of a site can be brought into accord with desires i.e. with what and what sort informational materials it is necessary to enrich a site are outlined before he can calculate for correspondence to the necessary retrieval inquiries.

The first stage includes compilation of a keyword list and descriptions, compilation of guidelines to the editor, connection of system of collection of statistics and the analysis, correction of the main errors in a code and texts, statistics connection, registration in home directories.

Period of operations – 2 months, cost from 300$/month. It is the main and most important stage. Result – appreciable rise of positions in retrieval systems, appreciable increase of number of visitors. Access is necessary for definitive definition of the price to initial codes of a site.

The second stage of optimisation of a site includes coercion of structure and sort of the subject information presented on a site in correspondence with representations of retrieval systems about an ideal. Really, though retrieval systems also try to estimate sites how it would be done "by the cleverest person in the world", their criteria nevertheless differ from human criteria a little.

Necessity of specific retrieval optimisation is obliged by the existence to this difference and this specificity of an estimation of retrieval systems. Briefly, the task of this stage - to present to retrieval systems a site as as much as possible appropriate (relevant) to the declared subjects, that is appropriate inquiries.

The second stage includes correction of the main errors in a code and texts and registration in home directories.

Optimally to spend simultaneously with the first stage. Result – rise of a rating of a site.

Cost: $150.

At present the majority of retrieval systems estimates relevance of page to inquiry in the most simplified sort, as product of authoritativeness of page and the sum of relevance of the text of page and relevance of the text of links to inquiry.

From these making relevance of the text of page to inquiry - the object of the second stage of optimisation. It that, how much the content corresponds to inquiry. This value is not infinite, as is defined by percentage values (the relative maintenance of keywords in the text, closeness of keywords to top of form...). For this reason optimisation of contents of pages of a site has "ceiling" of efficiency.

In case for any words result insufficiently high, it is recommended to organise in addition paid SEO advertising. Cost of such advertising settles up on each keyword separately, the system works like auction - who will pay more, that and will appear above in results of search.

For support of the reached results it is necessary to watch permanently changes in results of output, after all retrieval systems permanently change the algorithms for struggle against retrieval optimizers - today you the first, and after the next update of Yandex can become the 100-th. Here permanent jobs on improvement of results – an exchange of links, registration in new directories and advertising platforms, handle of reference advertising are carried on.

It is very important, that each again added or changeable page of your site passed control SEO of the wizard on check SEO of standards.

Support cost – from $30 / month.